The True Cost of Downtime (And How to Reduce It)

Calculating the Cost

For an e-commerce site doing $10M/year, downtime costs roughly $20 per minute in lost sales alone. You can use our Downtime Cost Calculator to get a precise estimate for your business.

The "Time to Recovery" (TTR)

You can't prevent every outage, but you can reduce the TTR. The biggest delay is often awareness.

If it takes you 30 minutes to notice the site is down, that's 30 minutes of 100% loss. With a 30-second monitor, you know instantly.

Strategy: Communication

Frustrated users churn. Communicating clearly via a status page reduces frustration and saves customers, effectively lowering the cost of the downtime event.